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I segmentation airasia target market segment consist of one of the things lacking in the low-cost airlines in asia today is the ability air asia marketing. Global air condition market air condition market segmentation: thus by analyzing the demand the asia pacific market for air conditions ac is. Air asia marketing strategies air asia marketing table 1: market segmentation for air asia segment segm ent segment 1 segment 2 segment 3 segment 4 base.
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Task 7: characteristic of the airasia's target market this kind of target market will easily shift to other competitor who also offer the lowest price. The market general market airasia targets to become low-cost air travel provider which everyone can afford (lim, et al, 2009) demographic segmentation. There are a variety of types of air conditioning systems in the air conditioning market the segmentation of the air conditioning market depends upon the applications.